SVF, Eastern India’s largest entertainment company, recently announced the launch of Hoichoi, the much awaited one-stop digital content platform which is home to the largest collection of the best in Bengali entertainment. The digital platform aims to cater to over 250 million Bengalis globally with good taste is movie.

With an aim to connect with their target audience worldwide, Vishnu Mohta, Co-Founder – Hoichoi and Executive Director– SVF claims it to be the ultimate destination for “Bengali entertainment, with something on offer for every Bengali – young or old, movie buff or music lover, student or working professional.”

Hoichoi, meaning non-stop excitement, is being launched with a strong content portfolio of Original Web-Series, over 500 Bengali movies and more than 1000 Bengali songs for audio streaming to serve the entertainment needs of Bengali audiences globally.

Hoichoi’s Original Web Series is touted to cut across all entertaining genres like Thriller, Drama, Horror, Romance, Comedy, showcasing some of the best acting talent of the Indian entertainment industry, and created by the finest production houses and directorial talent.

 “We have been entertaining audiences over the last 20 years as storytellers, creators and distributors of the best entertainment content across cinemas and television.” mentioned Shrikant Mohta, Co-Founder – SVF & Hoichoi. Elucidating on the idea behind the platform, he also added that, “With the world moving to mobile, we decided to diversify into digital content with Hoichoi and created exclusive content for the same. The creative freedom this space offers is unparalleled.”

Believing strongly in the mantra of “Content is King”, Mahendra Soni, Co-Founder – SVF & Hoichoi said, “With our extensive content library, we are sure our subscribers will be spoilt for choice. We plan to invest substantially to make some of the best and freshest premium content available on Hoichoi.”

Hoichoi, powered by ViewLift, the international content distribution platform and Amazon Web Services, world’s leading cloud computing solution provider, will enable subscribers to stream videos seamlessly. Rediffusion Y&R is the creative agency behind Hoichoi’s visual identity and advertising campaigns.

The app consists of some highly interesting features including a content Library of over 500 movies and more than 1000 songs, HD video streaming, responsive multi device capability, offline download facility with a better and well designed UI along with English subtitles. The app will be available on varying country specific subscription rates at global stage and much more to keep the app users tied up and enjoy the delight the Bengali viewership has long been waiting for. As an added X factor, the platform is also coming up with Kids content and Music streaming options.

 

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